However G by Guess is not returnable in store. Just went yesterday to Vaughan Mills (the only G by Guess in the whole of Toronto) and was told they could only do an exchange, because "they were not set-up" for online returns yet. Great! No more online orders for me at G by Guess & H&M Canada. On the consumer side of things, shoppers can expect to see upgrades to H&M’s online store, as well as its mobile app. The company will focus on better integrating its physical stores with online by rolling out a “click-and-collect” program, allowing online returns in store, opening up “scan-and-buy” in 47 markets, and expanding its in-store-mode and find-in-store to more markets. Appealing to customers using their mobiles in-store, offering convenient store collection and returns are some of the ways to join up channels. Like online, H&M has been slow to adopt a multichannel strategy, and this means it’s now playing catch up with other fashion retailers in this area.